Subaru Reports January 2007 Sales

http://biz.yahoo.com/prnews/070201/phth026.html


Subaru Reports January Sales

-- Legacy sales up 10 percent; Impreza sales up five percent --


CHERRY HILL, N.J., Feb. 1 /PRNewswire/ -- Subaru of America, Inc. today reported January sales of 12,074 total units. Both the Legacy and Impreza model lines recorded gains over the same period last year.

Subaru B9 Tribeca posted 1,125 units for the month. Subaru Legacy recorded a 10 percent gain with unit sales of 5,257, while the Outback accounted for 3,880 units of that line for the month. Subaru Forester recorded 2,739 units in January, while Baja posted 268 units for the month. Subaru Impreza was up five percent from the same period last year, posting a strong 2,685 units in January.

Nearly as many Imprezas as Foresters last month... imprezzive.

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Nearly as many Imprezas as Foresters last month... imprezzive.
Impreza +5%
Forester -18%

Maybe more rave reviews of the Forester, like the one today here (http://www.freenewmexican.com/news/56250.html), will help revive Forester sales.

;16893401']Details:

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even after this summer, i think forester sales are gonna struggle until the redesign.. you have the all new CRV and RAV4 out.. its gonna be a tough year and a half for the forester

Wow.

Sales are down by 25%. Typically, SOA sells about 16,000 units per month.

Wow.

Sales are down by 25%. Typically, SOA sells about 16,000 units per month.Depends on the month. January is usually slow, so sales are down only 3% compared to Jan, 2006.

Unless I'm missing something here, it appears that they sell more Legacy wagons than any other model. This would seem to undermine the rumor that they are going to discontinue the Legacy wagon. Why would they discontinue their most popular line?

Unless I'm missing something here, it appears that they sell more Legacy wagons than any other model. This would seem to undermine the rumor that they are going to discontinue the Legacy wagon. Why would they discontinue their most popular line?

The Legacy Wagon number includes the Outbacks sold, and there are far more Outbacks sold than Legacies. Of the 4022 sales listed for Legacy Wagon, 3880 of them (96%) were Outbacks.

Domestic sales went up but Japanese sales went down... Interesting.

The interesting thing is the inventory is so much smaller this year.

The Legacy Wagon number includes the Outbacks sold, and there are far more Outbacks sold than Legacies. Of the 4022 sales listed for Legacy Wagon, 3880 of them (96%) were Outbacks.
IE only 142 legacy wagons sold in January... Down from 382 legacy wagons last year in January.

No wonder the legacy wagons are going dodo. Thats not enough sales to warrant selling them.

IE only 142 legacy wagons sold in January... Down from 382 legacy wagons last year in January.

No wonder the legacy wagons are going dodo. Thats not enough sales to warrant selling them.

How comparable are Legacy configurations available to customers in Jan 07 vs Jan 06 ? Could it be this "can't sell product that is not offered" thing ?

Wow.

Sales are down by 25%. Typically, SOA sells about 16,000 units per month.

Jan is always very soft since dealers are blowing cars out in Dec to boost their year numbers and smart shoppers do all their car buys end of year too ;)

;16893602']Depends on the month. January is usually slow, so sales are down only 3% compared to Jan, 2006.

Jan is always very soft since dealers are blowing cars out in Dec to boost their year numbers and smart shoppers do all their car buys end of year too ;)

True. What I am getting at is SOA sold 12000+ units in Jan-2005 without Tribeca in their line up. Could it be that Tribeca is not bringing new customers to the brand but cannabalising Outback sales?

True. What I am getting at is SOA sold 12000+ units in Jan-2005 without Tribeca in their line up. Could it be that Tribeca is not bringing new customers to the brand but cannabalising Outback sales?True. Tribeca wasn't in the lineup in Jan, 2005, but Baja was. Jan sales haven't increased much since 2005 but Jan is Subaru's least important month.

How comparable are Legacy configurations available to customers in Jan 07 vs Jan 06 ? Could it be this "can't sell product that is not offered" thing ?

Well in January 2006, there were some left-over 2005 models still around, meaning non-Limited Legacies were available, and Legacy GT wagons were available with manual transmissions.

Well in January 2006, there were some left-over 2005 models still around, meaning non-Limited Legacies were available, and Legacy GT wagons were available with manual transmissions.

One wonders then why such a connection between available options/configurations and sales numbers is so hard to make by someone important at SOA...:mad:

One wonders then why such a connection between available options/configurations and sales numbers is so hard to make by someone important at SOA...:mad:

Um, notice he said leftovers... i.e. cars that didn't sell during the 05 MY. Why is it so hard for everyone to understand the handful of enthusiasts that want a specific configuration are overwhelmingly outnumbered but real world sales data.

Those 268 people that bought a Baja are jackasses. I hate those cars.

Those 268 people that bought a Baja are jackasses. I hate those cars.

Who cares whether you like it or hate it. You sure didn't pay for those Bajas.

I'm In Chicago and it sure seems that sales follow what SOA is advertizing for lease.

I hate to see them get into the incentive for sales catch 22 like GM and Ford.

Peace,

Greg