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NYCshopper
03-22-2007, 05:24 PM
GM’s Next RWD Platform: Alpha

http://news.windingroad.com/body-stylesmarket-segment/sedans/gms-next-rwd-platform-alpha/

http://news.windingroad.com/wp-content/uploads/2007/03/gmlogo03007.jpg


GM is set to debut a new small-to-medium-size vehicle platform, called Alpha, according to WINDING ROAD’s sources. The new vehicle platform will incorporate pieces of Kappa (Pontiac Solstice) and Zeta (Pontiac G8), creating a rear-wheel drive architecture that will play a large part in the future of Pontiac and Cadillac.


Sources say that Pontiac’s next G6 is set to go rear-wheel drive and will be the first to use the platform. GM’s Resident Car Czar, Bob Lutz, has said in public and private that he’d like to position the Pontiac brand as the company’s American answer to BMW, but with a more expressive and sexy design language. Along with this goal would be to migrate the entire platform to rear-wheel drive. This translates into less trucks and SUVs and more sport sedans, coupes, and sporty crossovers. We’ll have more news about which products are “shifting” away from Pontiac in the coming weeks.

Cadillac, which established itself as a born-again brand with the introduction of the CTS (Sigma platform, also RWD), will use Alpha as well. However, this won’t change the company’s plans for its CTS — the new car rides on an improved but similar version of the Sigma platform. Rather, Cadillac will create a new, smaller car on the Alpha platform. In Europe, this car will be the replacement for the BLS (currently built on the same FWD Epsilon platform as the Saab 9-3). But will it come to America?

At this stage, signs point to no (thankfully, in our opinion). Lutz does not appear to be eager to create smaller Cadillacs. There are some within the company who consider not bringing the Alpha Cadillac to the U.S. to be a mistake. These are unlikely to be the kind of people who have a grasp on creating the right vehicles for the right brands, in our opinion. The CTS should be the entry point, even if it starts in the low 30s.

A small/medium RWD Pontiac sounds about right. A small/medium Cadillac, positioned below the CTS? Not so much.

nick9871
03-22-2007, 07:30 PM
Makes sense to me. I like the part about less SUV's and more performance sedans. As long as they dont let the economy of the sedans dip below 25mpg.

Storz
03-22-2007, 09:31 PM
Awesome - I've always thought some of the GM cars would be a lot better in a RWD platform :)

SiFuSpEc
03-23-2007, 01:12 AM
" he’d like to position the Pontiac brand as the company’s American answer to BMW, but with a more expressive and sexy design language. " :lol: :lol: :lol: :lol:

SublimeGTP
03-23-2007, 10:01 AM
300hp turbo "global v6" + this platform = G6's that can sell and maybe the rebirth of the buick gnx?

VWGrk1
03-23-2007, 11:39 AM
" he’d like to position the Pontiac brand as the company’s American answer to BMW, but with a more expressive and sexy design language. " :lol: :lol: :lol: :lol:

:lol: Holy crap, I was about to quote and ridicule that very same line. And Caddy will serve what purpose?

SubaDuba420
03-23-2007, 01:57 PM
:lol: Holy crap, I was about to quote and ridicule that very same line. And Caddy will serve what purpose?


" he’d like to position the Cadillac brand as the company’s American answer to Maybach, but with a more expressive and sexy design language. "

:devil:

JoeyW
03-23-2007, 03:00 PM
LOL wow

LastResort
03-23-2007, 03:04 PM
Let's just see it come to fruition with some sort of reasonable design, and quality. They will probably do something like only offer it with a CVT or 4 speed Auto only.

speedyHAM
03-23-2007, 03:07 PM
Wait a minute- Pontiac will be up against BMW, and Cadillac's will be getting smaller and cheaper? WTF?

Why not keep Pontiac where it is and move Cadillac more in the direction of competing against BMW?

VWGrk1
03-23-2007, 04:22 PM
Wait a minute- Pontiac will be up against BMW, and Cadillac's will be getting smaller and cheaper? WTF?

Why not keep Pontiac where it is and move Cadillac more in the direction of competing against BMW?

Best solution: Kill Pontiac, Buick and GMC. Caddy becomes like Lexus/BMW/Acura, etc and Chevy sells everything else.

scott_gunn
03-23-2007, 04:43 PM
What was he supposed to say? He wants Pontiac to be the American answer to the Hyundai Azera?

BMW is a great target to shoot for - performance oriented luxury cars. I see nothing wrong with that.

Caddy can become the pure luxury line, more like Mercedes or Lexus. Those represent very different buyers.

WRXBob
03-23-2007, 04:50 PM
Certainly a step in the right direction. Seeing how Honda and Toyota starts going cheap (Honda give the Fit and type "R" euro Civic a twist beam axel , and have you look at the Yarish suspension? Eww)

Hazdaz
03-23-2007, 07:12 PM
What was he supposed to say? He wants Pontiac to be the American answer to the Hyundai Azera?

BMW is a great target to shoot for - performance oriented luxury cars. I see nothing wrong with that.

Caddy can become the pure luxury line, more like Mercedes or Lexus. Those represent very different buyers.
Exactly. I mean Bob Lutz is a lot of things, but above everything else, he is a salesman - which is probably why he has been so successful. He of course has to play up the next-gen models. Even if Pontiac never fully realizes it's BMW aspirations, it is still a great target to aim a division at. That new G8 seems like it could be a poorman's BMW.
http://i.cnn.net/money/2007/02/07/autos/chicago_pontiac_g8/2008_pontiac_g8.03.jpg

VWGrk1
03-24-2007, 06:07 PM
I get that he has to talk-up Pontiac, but that was a poor choice of words. I am a salesman as well, but I'd never say anything as openly foolish as that. Especially when they have Caddy, which appears more and more BMW-oriented all the time (which is a good thing).