A week ago, I ordered the P1 lugnuts from tire rack for $3.00 apiece (they're supposed to be $1.00 apiece). Luke read my thread and called my house. Even though he couldn't reach me immediately, I later learned he went ahead and credited my account for $40 (even though I didn't buy my wheels from him). One more thing, my tire order arrived about 3 days after being ordered. Now, that's service.

Does this mean they're really $1 ea if someone orders them now?

Yes, they are $1.00 each and they look quite different from the OEM lugnuts. They are taller and the base is slightly larger. Make sure you talk to Luke.