Honda Announces Pricing for All-New 2007 Fit

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TORRANCE, Calif., March 20 — The all-new 2006 Honda Fit will debut at dealerships nationwide on April 20 with a manufacturer's suggested retail price of $13,850, American Honda Motor Co., Inc., announced today. The Fit leads the subcompact segment with the most standard feature content in its class, a unique level of interior functionality and a sporty driving character.

Built on Honda's foundation of dependability, quality and reliability, the Fit includes a 109 horsepower, 1.5-liter, 4-cylinder, VTEC engine with a 5-speed manual transmission (an automatic transmission is also available, bringing the suggested retail price to $14,650). The Fit's standard safety features include dual-stage, dual-threshold front airbags, dual front side airbags, side-curtain airbags and an anti-lock braking system (ABS). Big on space, the Fit incorporates more than 111 cubic feet of interior volume and a Magic Seat(TM) that provides four distinct seating and cargo carrying configurations.

"The 2007 Honda Fit demonstrates how an affordable and fun small car can have similar safety features and refinement as larger, more expensive vehicles," said John Mendel, senior vice president of American Honda. "For consumers considering an attractive, affordable, and versatile car, the Fit provides a new entry point into Honda's vehicle lineup."

Priced at $15,170, the Fit Sport model with manual transmission adds a rear roofline spoiler, aero body kit, fog lights, security system with keyless remote entry, cruise control, a 160-watt, six-speaker audio system and 15-inch aluminum-alloy wheels with P195/55R15 tires. Fit Sport models with the available automatic transmission come standard with steering wheel-mounted paddle shifters and will be available at the suggested retail price of $15,970.

Additionally, the Fit can be customized with Honda Factory Performance equipment including 16-inch alloy wheels, sport exhaust, chrome exhaust tip finisher, rear bumper accents and a sport mesh grille.

The Fit has an estimated city/highway fuel economy rating of 33/38 miles per gallon (manual transmission) and is expected to be among the highest ratings in its class. Destination and handling charges for all 2007 Honda vehicles are $550.


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That pricing seems awfully close to the civic. If i had to choose between the two i'd take a stripper civic over a fit.

well honda is making a move on Scion it looks like. This would actually be a really good student car. Its cheap enough and has lots of moving to a dorm room space. Its "customizable" and it does not have enough power for your 18 year old kid to get into trouble.... Hey if it get 40 or more MPG then that would be perfect.

fyi...pics of...

2007 Honda Fit Sport

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I like styling of the Yaris better. The Fit is just boring, even with the Sport model.

Interesting. I would've assumed something between $10K-$12K.


Is the Toyota Yaris the same as the Canadian Toyota Echo? I saw one of those yesterday and it looked really nice.

-Matt

I also figured it would be cheaper. Maybe not $10k, but closer to $12k for a base model. I am sure that they still sell well though - and honestly it is probably worth it, but most people equate SMALL to cheap (even if it is totaly loaded to the gills with hi-tech equipment and gives them great gas mileage).

Here's what I want:
http://www.subaru.co.jp/sambar/truck/imgs/top.jpg

I like styling of the Yaris better. The Fit is just boring, even with the Sport model.
I 100% agree. I'd place bets on the Yaris in a sales fight with the Fit.

Interesting. I would've assumed something between $10K-$12K.
-Matt

Me too which is where the Yaris falls ($10k-$14k)

I 100% agree. I'd place bets on the Yaris in a sales fight with the Fit.

The Fit will still get its share of sales. Honda and Toyota each have such a large base of loyal repeat customers that don't even look at other cars when buying that it won't much matter to them. I do agree though that the Fit is overpriced for the market it is in, but Honda seems to be adept at leading the upward price push in the categories they enter.

I agree it's overpriced and I really expected the mileage to be past 40mpg, a Corolla or even the automatic Civic is rated 40mpg on the freeway. But then again that kind of mileage would be cutting into their Civic hybrid business...My 1998 Civic HX coupe would get about 45mpg on the freeway and it was a much more substantial car...

The Fit will still get its share of sales. Honda and Toyota each have such a large base of loyal repeat customers that don't even look at other cars when buying that it won't much matter to them. I do agree though that the Fit is overpriced for the market it is in, but Honda seems to be adept at leading the upward price push in the categories they enter.

I just don't see this car as a homerun. I think the Yaris will be successful. I see the fit as a modern day echo. Not everything Honda or Toyota does is golden... as evidenced by the echo and the Acura RL/Honda Ridgeline. Only time will tell.

I was set on getting a Scion xB to haul around photo gear, but the Yaris has caught my eye. The thing I like about it over the Fit is that you can get it as a hatchback. It looks great, and it has a ton of room in the back - over 50" wide in the center, and about 52" from the back of the driver's seat to the back sill. My dealer has one coming in a week for me to try out in manual, the only ones on the lots in Raleigh right now are autos. Here's an auto Liftback...

http://www.swiftbennett.com/images/yaris/_W8F1025_reduced.jpg

http://www.swiftbennett.com/images/yaris/_W8F1018_reduced.jpg

Pull out the back seats, spare and the rest of the storage deck and you've got about 6 more inches vertical space. The plan is to yank everything out and put in an aluminum deck w/carpet to load everything on to, then another deck over that for the dogs...

http://www.swiftbennett.com/images/yaris/_W8F1020_reduced.jpg

I also figured it would be cheaper. Maybe not $10k, but closer to $12k for a base model. I am sure that they still sell well though - and honestly it is probably worth it, but most people equate SMALL to cheap (even if it is totaly loaded to the gills with hi-tech equipment and gives them great gas mileage).


They are throwing in a VTEC engine in that thing.

And all the Airbags in the world wont save you if a guy runs into you in a 1989 F150

The Yaris got moved into the regular car section of the Toyota website tonight from the "future vehicles" section, looks like the hatch MSRP's from about $10,500 or so.

My GF made the last payment on her Forester today, she's seriously looking at a Yaris sedan for a daily driver and saving the Forester for winter & weekend duty. She's not interested in the Fit because of no sedan, she doesn't need another hatch.

Now if only they had put the speedometer in the proper place. She really doesn't like it in the middle (Can't say as I can blame her, either.)

And all the Airbags in the world wont save you if a guy runs into you in a 1989 F150

All the F350 super-duty in the world won't save you if a guy runs into you in a 2006 Kentworth Freightliner, with 60,000lbs of cargo in the trailer. But you'll stand a hell of a better chance of avoiding both in the first place in the Yaris or the Fit...

All the F350 super-duty in the world won't save you if a guy runs into you in a 2006 Kentworth Freightliner, with 60,000lbs of cargo in the trailer. But you'll stand a hell of a better chance of avoiding both in the first place in the Yaris or the Fit...


It wont if you cant be seen.

Honda and Toyota both are only in this game people they are lsoing customers because the Civic/Corolla have gotten priced so high. People still want this size of car at the low price.

Why add 2K to the sticker for airbags and ABS in a car this small to begin with?

Why add 2K to the sticker for airbags and ABS in a car this small to begin with?

Maybe because Federal law dictates that you must have driver and passenger side air bags. You won’t always get into a head on collision with a 60000 lb semi you know. ABS and air bags are safety features that will help save lives regardless what size the car is.

Now if only they had put the speedometer in the proper place. She really doesn't like it in the middle (Can't say as I can blame her, either.)

They did that to save money. It's cheaper to have a left and right hand drive versions of the same car with a center instrument cluster. I don't like it either.

I predict this trend will fizzle, just like the Echo (Yaris = updated Echo). Most Americans will not buy tiny cars unless there is a huge price and mpg advantage over the Civic/Corolla, which there isn't.

I was set on getting a Scion xB to haul around photo gear, but the Yaris has caught my eye.

Hi, Sam! Where have you been? And what's wrong wih your Prius?

I predict this trend will fizzle, just like the Echo (Yaris = updated Echo). Most Americans will not buy tiny cars unless there is a huge price and mpg advantage over the Civic/Corolla, which there isn't.

Well, the Echo was fugly. I would never have bought an Echo just because of that fact. The Yaris is waaaay better looking.



Hi, Sam! Where have you been? And what's wrong wih your Prius?

Hey Mike! Just been incredibly busy with my normal job and the photo biz which is going quite well.

As for the Prius - there's absolutely nothing wrong with it. We really really love the Prius in every regard and really couldn't be happier. The problem is that we have an old Corolla which is on its last legs and so we need to replace it. We're planning on moving into Raleigh so we don't really feel like buying another $25K car, so I was thinking more like a Scion xB - something that's fuel efficient and has lots of storage room for photo gear. I just kinda ran into the Yaris, and it looks like it will fit the bill at an even lower cost in a very fun to drive package.

I just don't see this car as a homerun. I think the Yaris will be successful. I see the fit as a modern day echo. Not everything Honda or Toyota does is golden... as evidenced by the echo and the Acura RL/Honda Ridgeline. Only time will tell.

I thought the Ridgeline was doing alright? You are right about the Echo and the RL though. The Echo was ill-concieved from the design standpoint and came out at the wrong time with relation to gas prices as that is the major draw of that car. The Acura RL killed itself with pricing and features due to its competing in a class full of V8's while hampered by Honda's reluctance to build a V8. Acura dealers also seem to feel its a bit overpriced since it only comes optioned out like crazy and is coming in around $50,000 with a V6.

The problem is that we have an old Corolla which is on its last legs and so we need to replace it. We're planning on moving into Raleigh so we don't really feel like buying another $25K car, so I was thinking more like a Scion xB - something that's fuel efficient and has lots of storage room for photo gear. I just kinda ran into the Yaris, and it looks like it will fit the bill at an even lower cost in a very fun to drive package.

Makes sense. I am also thinking about getting a small cheap car for city use when our old Legacy dies. I was just going to get a used Civic hatch, though. I'm not sure how many people will buy a brand new tiny car when for the same money they could get the next size up slightly used. People who don't want to spend a lot of money generally also care less about having a brand new car.

Fair enough. I would just rather have something with a warranty on it, and I like the styling of the Yaris Liftback a lot. One of the nice things is that even though it's a new design there's already a good aftermarket for it since it shares the drivetrain with the Scion xA/xB.

FWIW those people that think tiny cars are automatically death traps, search around for the 5th gear where they smash a smart car at around 55mph at ~60 degree offset into a concrete barrier. It faired quite well.

I agree that it's hard to be seen in a small car, just ask somebody who rides motorcycles. Yes, you need to drive like everybody is out to kill you, but you're also driving something that is nimble and can take evasive action (so long as the DRIVER is capable) - I'll take a "tin can" that handles like a golf cart before a 9,000 lb super tanker any day of the week and feel safer in every respect.

my .02

The Yaris isn't even really that small. It's actually a bit bigger than a CRX.

I thought the Ridgeline was doing alright? You are right about the Echo and the RL though. The Echo was ill-concieved from the design standpoint and came out at the wrong time with relation to gas prices as that is the major draw of that car. The Acura RL killed itself with pricing and features due to its competing in a class full of V8's while hampered by Honda's reluctance to build a V8. Acura dealers also seem to feel its a bit overpriced since it only comes optioned out like crazy and is coming in around $50,000 with a V6.

the Ridgline has been way off says expectations... Honda is scaling back production because of it

The Yaris isn't even really that small. It's actually a bit bigger than a CRX.

exactly... it's not a tiny car

they need to bring the rs version over here =) (of the vitz/yaris)

Sweet! At the rate we are going, in the year 2015, you can buy a Honda bicycle for 10,000, the Fit will be 25,000, the Civic will be a luxury liner priced at 35,000 and the accord will be the new Lexus.

I guess the RL will simply become the affordable luxury segment... you know, like the Maybach :rolleyes:


Although these cars are neat, I see a motive behind them. To push the rest of the market upwards... I mean.. look at the Civic now.. its in RSX price territory.

Unbelievable to think a GTi can dip to almost 30k, a Audi A3 can be spec'd into the 40s... A CIVIC can be spec'd to the mid 20s... sheesh.

























BTW, Im not being realistic about the 2015 projections.. however there's a point to be made about the rising price of automobiles as of late.

the Ridgline has been way off says expectations... Honda is scaling back production because of it

Thank goodness, people still want to buy a truck with power, not an SUV with it's hatch cut off.

I like styling of the Yaris better. The Fit is just boring, even with the Sport model.

It is much better looking in person (I have seen it in Asia), but definitely tame compared to the Scoobies...

Of all the upcoming "minis" the one I think looks the best is the Nissan Versa. The Yaris is ok but i hate the center speedometer and the fit just looks like a miniature first gen odyssey. Give me a Versa over either one of those any day of the week!

Sweet! At the rate we are going, in the year 2015, you can buy a Honda bicycle for 10,000, the Fit will be 25,000, the Civic will be a luxury liner priced at 35,000 and the accord will be the new Lexus.

I guess the RL will simply become the affordable luxury segment... you know, like the Maybach :rolleyes:


Although these cars are neat, I see a motive behind them. To push the rest of the market upwards... I mean.. look at the Civic now.. its in RSX price territory.

Unbelievable to think a GTi can dip to almost 30k, a Audi A3 can be spec'd into the 40s... A CIVIC can be spec'd to the mid 20s... sheesh.

Ever heard of a little thing called inflation?

Ever heard of a little thing called inflation?
There's inflation... and then there is Honda moving their cars "upmarket"... which I assume is what JSALICRU is talking about. Every automaker seems to want to do that (including Subaru), but Honda has been making their models bigger and more "luxurious" than any other carmaker over the years (or it's probably most noticable with Honda because their models have been around for sooo long). Take a look at the Accord from the mid 80's - it's was smaller than the Civic is today.

I think Honda's models are the perfect size today - I would hate to see the Civic in 10 years become the size of what the Accord is today. :eek:

There's inflation... and then there is Honda moving their cars "upmarket"... which I assume is what JSALICRU is talking about. Every automaker seems to want to do that (including Subaru), but Honda has been making their models bigger and more "luxurious" than any other carmaker over the years (or it's probably most noticable with Honda because their models have been around for sooo long). Take a look at the Accord from the mid 80's - it's was smaller than the Civic is today.

I think Honda's models are the perfect size today - I would hate to see the Civic in 10 years become the size of what the Accord is today. :eek:

Don't forget that Americans are getting bigger, too, which has a lot to do with ever-increasing car sizes.

Fat Bastards FTW. :(

^ Ouch... I need to get back on rabbit food... where's the veggie?!!!

I'm also looking at getting the Yaris over the Fits. I can't wait till the local Toyota dealers hav'em out here in MN... I'm getting one for sure, unless my taste for an STi got the better of me.

of course, but seriously.. think about it. A civic in the mid 20s? C'mon now.. Inflation is supposed to be ~3%/year.

A Civic Si was 16,000 in 2000... There were barely any options available.

Now it starts like at 21k... over the projected 3% inflation you mentioned by ~2k. In addition, they slap you hard if you want NAV by hiking the price up a ton. This isn't even getting into accounting for the markup the dealer is gonna try to make.

C'Mon man... a Civic Si for 23-24k w/ Nav, or a TSX in the high 20s... do the math... Some cars have stayed within the patterns... Legacy/TSX/TL are good examples.. but others have been skyrocketing like crazy.

of course, but seriously.. think about it. A civic in the mid 20s? C'mon now.. Inflation is supposed to be ~3%/year.

A Civic Si was 16,000 in 2000... There were barely any options available.

Now it starts like at 21k... over the projected 3% inflation you mentioned by ~2k. In addition, they slap you hard if you want NAV by hiking the price up a ton. This isn't even getting into accounting for the markup the dealer is gonna try to make.

C'Mon man... a Civic Si for 23-24k w/ Nav, or a TSX in the high 20s... do the math... Some cars have stayed within the patterns... Legacy/TSX/TL are good examples.. but others have been skyrocketing like crazy.

Okay, a few things.

1) The civic is a REALLY nice car, now.

2) The mid-twenties civic you keep referencing is the high-performance version with a $2k nav option.

3) You can still get a DX for ~$15k or so.


I just don't see the problem, really. The average price paid for a car in this country is $26k or so. That's a lot more than the cost of a basic civic.

Whoa! Pretty darn expensive. I'd rather take the Yaris

Keep in mind it no longer makes sense for the Japanese to sell bare-bones cars. That market has gone to the Koreans (and, soon, the Chinese)

[QUOTE=SoDealer]the Ridgline has been way off says expectations... Honda is scaling back production because of it

Not true. Yes, it was slow out of the gate, but sales are really taking off now, especially after winning so many awards. The latest I heard is that it should make (or be be very close) to original sales projections.

Bob

[QUOTE=SoDealer]the Ridgline has been way off says expectations... Honda is scaling back production because of it

Not true. Yes, it was slow out of the gate, but sales are really taking off now, especially after winning so many awards. The latest I heard is that it should make (or be be very close) to original sales projections.

Bob


It's recovered somewhat but it is still quite a bit below original projections... it only sold 3,814 units in January. Honda is predicting shortfall of just over a months objective worth of Ridgelines.

There's inflation... and then there is Honda moving their cars "upmarket"... which I assume is what JSALICRU is talking about. Every automaker seems to want to do that (including Subaru), but Honda has been making their models bigger and more "luxurious" than any other carmaker over the years (or it's probably most noticable with Honda because their models have been around for sooo long). Take a look at the Accord from the mid 80's - it's was smaller than the Civic is today.

I think Honda's models are the perfect size today - I would hate to see the Civic in 10 years become the size of what the Accord is today. :eek:
Ever heard of market demand?