there is nothing wrong with new companies offering competitive prices, imitation or not.
this affords a vast majority to be much more involved in the industry and culture of the aftermarket.
i first got into hondas roughly 6-7 years ago. it cost me almost $6000 alone to get a custom kit made for me by rpmnyc for my 96 h22a accord. i could do the same kit today off the shelf for about $3000.
i think i'll be purchasing one of these kits for my car as well.