Yeah, I understand what you mean. Anything with the Prodrive label is $$$$. You have to consider that these seats are rare and are not offered through Sparco USA. Its actually a great deal considering Rally Sport Direct sells them for over $800 a piece. Another member was selling his for $1400 http://forums.nasioc.com/forums/showthread.php?t=781462
I hate having to sell them, especially since I never got to use them.