This is Plasti-kote Gold Wheel paint No. 619. The color is more "brown" than I would have liked, but they hold up pretty well.
These were my autoX wheels in '02 and '03 have been my winter wheels for the 3 years. So they've been on and off a bunch of times. It does have some chips from where i've banged it with a lug wrench or socket etc. But other than that they haven't peeled or flaked off.