Originally Posted by meridock
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Mori, a marketing executive named president in June 2005, made it clear he no longer is pursuing the dream of his predecessor, Kyoji Takenaka, to remake Subaru into a "global premium brand." In recent years, Subaru added luxury features and raised stickers on many models but fell short of its sales goals.
"The goal of being a global player hasn't changed," Mori said. "But 'premium' carried a 'luxurious' implication. That's not who we are."
That's reassuring. In the "New STI: Fast on Four" Best Motoring they were talking about targeting the M3 with the new STi's. With the LTD I was really concerned that they were moving that way...