Bought a 2003 Forester @ Albany Subaru (Bay Area, North Cal) a few weeks ago.
After starting from web services like autoweb and some others I don't remember, I got quotes from various places (Carlsen Subaru, Ron Price, Albany, to name a few). Btw, Carlsen's people were especially nice. In the end, I managed to get the best deal at Albany Subaru, partially because I am a repeat buyer (bought the 2002 Impreza in April 2001, preordered Feb 2001).
Anyway, the person I dealt with was Munzer Mohammad.