I would disagree with blaster about the reserve--I hate reserves. A reserve isn't going to trick somebody into buying your item for more money. I'm not sure how the "buy it for a dollar" bidders will help your final result.
When I see a reserve auction, I figure there's no chance I'll get a good deal on that item so I don't bother bidding. I once spent a fair amount of time researching a fair price for an antique clock (I know--wasting good mod money
), bid carefully and competitively with a dozen other bidders, won the auction, and found out the d!ckhead seller had a reserve twice as high than the final bid! Screw that.
I think the best pricing approach is a no reserve auction with the opening bid at the lowest possible price you would consider for the item.
- Your title is essential--make sure you have the right keywords so people searching will find your item.
- Include a description that makes bidders comfortable that you're not an idiot. Accurately describe the condition and include as many details as possible.
- Avoid "salesman" speak. Unless you're an ad copywriter, it'll just end up sounding sleazy.
- Photos, photos, photos! Include closeups, especially of any defects.