Marketing Ploy? maybe. and you are right PHATRON 3k for a header is super bucks. I will agree with one thing though, i have delt with BW turbos and i personaly like them but at the same time i like garrett turbos just as much. For somebody new to turbos I wouldnt recomend the BW turbos because they have such a range of back housing witch make it a pain in the butt if you dont know anything about turbos and back pressure. Most the people i see throw on a BW turbo and get crazy lag because they dont pay any attention to back pressure.