sounds like whining from suppliers. where there's a will there's a way, but in this case they feel that it's cheaper to put out whiny press releases instead and hope that the regulation gets changed.
if they don't like the rule then they can forgo the california market, the size of many european countries.
The new rule has other benefits, California says. It will keep cars 13 degrees cooler and reduce fading of upholstery and cracking of the dashboard. "This is a common sense and cost-effective measure that will help cool the cars we drive and fight global warning," said Mary Nichols, chairwoman of the California Air Resources Board.