Volvo already offers better engines than Fords Ecoboost. Their diesels are great, have plenty of power, get good mileage, and they have quite a few variations. Their T5 is so good Ford borrowed it for the Focus RS and their 2.4i 5cyl is a solid engine as well. But yes, Whether the average enthusiast likes the new (2011) designs or not, the average consumer will love them. Like I said they just need to advertise. When you say Volvo people think boxy, pre-casket transportation.
Keepclam, I've liked the design of the car since I saw one in the parking lot of my work. Then I test drove it and was sold.
I know that things dont always go as planned though so I'll be happier when I'm done signing papers on it.