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Old 02-04-2010, 02:18 PM   #7
jigga
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Member#: 9960
Join Date: Sep 2001
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2002 Impreza WRX
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actually if you look at studies, the buying public psychologically associate the cryptic naming system for cars with being more premium.

They may be better off using a coding system for the cars that is a bit more logical...

As soon as they give them actual names... the cachet of the brand is diluted.
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