Originally Posted by jigga
actually if you look at studies, the buying public psychologically associate the cryptic naming system for cars with being more premium.
They may be better off using a coding system for the cars that is a bit more logical...
As soon as they give them actual names... the cachet of the brand is diluted.
This was the reason Lincoln dropped their traditional, storied names for alphabet soup. Of course, no one has any idea what name goes on what car though