Originally Posted by GodWhomIsMike
I know Subaru did the Forester in the snow commercial, but I think they should have advertised a bit more in January/February how great their vehicles are in the snow/winter. Especially with a winter like this one. I am sure there are a few people out there thinking that they need a better car because the one they have now was next to useless in the snow.
The Forester Surfer music ad. Just another day at the beach" did a good job, but this one goes even further.
I also like the Acura ad showing an MDX at their winter testing ground going up icy inclines, slaloms, etc. Ends with "if you live in harsher conditions then this...move."
Audi had a Quattro commercial showing all of their years of development, racing, rallying, etc etc. Again, great way to showcase the system as more than just getting to the store in the snow.
Subaru needs to step up their advertising and really push the envelope a bit more than "Love."
They should do this...