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Old 10-23-2011, 09:43 PM   #24
Crashsector
Scooby Specialist
 
Member#: 98702
Join Date: Oct 2005
Chapter/Region: MAIC
Location: Annapolistown, MD
Vehicle:
1996 Jeep Cherokee
Green

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Quote:
Here's a serious question - Why are both your dealership and Annapolis Subaru closed on Sundays? Most retail establishments are open on Sundays. What gives?
It used to be illegal for sales departments to be open on Sundays. About 10 years ago the state made it a county issue. 4 counties in MD are currently open on Sundays, as well as most in VA.

Personally I like knowing I'll always have Sundays off. The extra time worked compared to any increase in units sold doesn't make it worth it.

Quote:
Honestly, I think this is what frustrates me....b/c I believe a good salesman should know the car. But again, I've never been a salesman so I'm guessing the way to survive (sell as many cars in a month as possible) is to understand people, as compared to proving to them that this is a good car.
I'll refer you to a point I made earlier. "We as enthusiasts are the exception, not the rule." Most people (90%) are interested in body configurations, horsepower, transmission, and color. That's it. It helps to know the most popular options off the top of your head, and what options aren't worth getting. But 90% of people don't get any deeper than that. In a year of selling BMW products only twice have I discussed the value of a twin-scroll turbo setup combined with infinitely variable valve timing and lift.

Also, people don't even drive on your lot if in their head it is not a "good car." It's not the salesperson's job to prove this. This is why companies like Jag/Land Rover and VW are still selling cars. Perception.

--Andy
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