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Old 12-14-2011, 08:50 PM   #23
MikeNH
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Member#: 244821
Join Date: Apr 2010
Chapter/Region: MWSOC
Location: Michigan
Vehicle:
2011 Chevy Silverado

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This just confirms my theory I've had since the bankruptcy stuff-

Chrysler is trying to distance it's successful brands (Jeep, Ram pickups) and the high profile stuff (SRT) from the core brands in case they fail again. I figure when (not if, based on how miserable their mainline cars still are) Chrysler/Dodge finally fails for good, Ram, Jeep and SRT can probably soldier on without the parent company in terms of dealerships and such. All the attention on brand managers I've seen out of Chrysler just boosts that idea in my eyes.
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