I may be in the minority here, but I am pretty disappointed this car is going to be selling in the sub 30k price range. I feel like with it's low curb weight, a 320-350 HP engine, upscale interior (sorry interior of this car looks absolutely awful even compared to my 11' wrx) and a 40k price tag, it would definitely fill a niche sports car enthusiasts are looking for. It would be able to compete with cars costing 60k+. I don't see this as being a "2nd" fun car for anyone who can afford a weekend warrior. It is going to be a cheap DD for people who can afford one low car payment and are willing to sacrifice useability for looks and some handling benefit.
I realize this was never the intention for the vehicle from the start, but the foundation is there. At the end of the day, as a car enthusiast, I just can't get excited over an underpowered 22k car with no racing heritage.