They've been feeding us the same kind of "news" article about Diesel-powered passenger vehicles making little sense in the U.S. for the past 4 years.
But, during the same 4 years, VW has been extending its Diesel offering to almost all the vehicles in its line-up.
So, that's why I don't put much faith into any of these pieces of "news"; a manufacturer doesn't go from one or two Diesel-powered cars in its line-up to five different Diesel-powered cars if sales are not backing it up. Diesel-powered passenger cars are selling in the U.S. and there's much more than an anecdotal demand for them.
EDIT: And I don't even like VW vehicles; but looking at the number of TDI-powered cars they're selling in the area, they must be doing something right.