I work at a Toyota/Scion Dealership and I've heard that since Subaru was building the vehicles that they were able to launch their models first. In addition, they are only going to be able to produce so many, like others have said, 3,000 and the rest that will be produced will be Scion. I was told by a Scion Rep that Scion will be selling 3 times as many so I'm guessing at least 9,000.
I understand why they wouldn't discount the vehicle since it's going to be a limited production vehicle for Subaru, but to charge above MSRP is just dumb. Subaru/Scion/Toyota are all the same vehicle! If you are that much of a Subaru nut muncher that you would pay $5,000 more for nearly the same vehicle, you have a lot of money to waste. Personally I'd buy a Scion and take the extra $5,000 I would save and buy wheels, tires, suspension, exhaust, audio system, turbo kit, etc... If people were smart they would tell Subaru "NO" and then watch the price drop. HAHA!!!