It's about $3000 overpriced IMO. Unless it comes pretty well equiped.
Even if that's the case I would still rather have a cheaper stripper version.
You can get a Juke for $19,900 and that comes with AWD, or a Veloster for $18,000 (turbo is rumored at $21k-$22k).
Granted these are completely different cars, but noone except enthusiasts are going to know how different they are.