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Old 03-22-2012, 03:02 PM   #207
thom52
Scooby Newbie
 
Member#: 309257
Join Date: Feb 2012
Chapter/Region: NWIC
Location: Kirkland WA
Vehicle:
2012 Imp 5D Prem CVT
Marine Blue

Cool ad campaign changes

I think the light is dawning at Subaru.....
Anyone else noticing what seems to be the trend in their advertising the 2012 Impreza.
First...
Ads pushing the main selling point, 27/30/36mpg fuel economy, best fuel economy in an AWD car. Mostly internet ads at that point.
Then....
First TV spot.
Boring looking "first car" ad with vanilla flavor of Impreza Sedan in a vanilla setting, PARKED fer gawds sake. And a tag line "+ 36mpg". (no mention of city or mixed mileage.)
Latest TV spot (my first time I saw it anyway was last night)
Impreza Hatchback spinning donuts in the snow. Just a lot of fun driving and NO mention of mpg or even a hint at fuel economy.

meh, early adopter is always a gamble. Looks like they figured out this car is more about fun than fuel economy. I was hoping for BOTH. Oh well....One out of two anyway....
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