The car was never marketed properly. Subaru needs to pay the car magazines to do a Legacy GT vs 335xi vs S4 comparisons. It will lose them all overall, but it would get the word out that there is another option for a lot less.
At the very least, they need to get comparisons of all the new turbo-4's. LGT, A4, 328xi, Regal GS, etc etc etc.