What's the difference in cost? I think that's most important.
However, let me also state (much to Ross' dismay, and luckily he doesn't come on here much) that the handling characteristics described of the BRZ are exactly what I've been trying to tell the SOA rep on here to disprove. As much as Subaru wants, this car has toyota+subaru = understeer written all over it.
I just don't understand how the Subaru rep could come on to this forum and say all the things they said about why this car was being made, and then have such reviews come out.