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Originally Posted by 24
http://www.forbes.com/sites/petercoh...d-from-school/
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His finding was that when exposed to their iPhones those 16 experienced a ”flurry of activation in the insular cortex of the brain, which is associated with feelings of love and compassion. The subjects’ brains responded to the sound of their phones as they would respond to the presence or proximity of a girlfriend, boyfriend or family member,” according to Lindstrom.
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Da fuq? This cannot be serious.