Work the angels of the crash test ratings, the AWD helping in the snow and slippery conditions. Talk about how many airbags are in that thing up front (six, right?). It'll be the most comfortable crash ever. Talk about the Subaru reliability and how awesome they do up here in AK. There's a reason why there's so many of them running around.
Then...at the end...let them know that the car has enough power to overtake and get people out of trouble if needed.