From Dave Smith:
Guys, I had originally planned to discuss some major new initiatives at Factory Five, and I know that many of you were anxious to hear the three new items....All of that went out the window as the direct in-person response to the 818S and 818R was beyond anything I expected. I spent the week slowly realizing that the interest in the new car MUST drive (and change) my tactical plan. As it is now, I am making some major changes to my company's tactical plan, that involves shifting resources, adding crew, and soliciting even more help from our partner companies, customers and community..... ALL focused on the successful launch of the 818 model in an accelerated time frame without compromising the quality (frankly, needing to increase the launch quality) of the car and launch.
Bottom line is that while I may have, what I consider to be a great tactical plan, all of that has to take a back seat to the legitimate groundswell of passionate interest in our latest car model. I have to, in this case, listen to those who pay our rent. I'll have much more detail upon return from SEMA, and ask for your continued patience. HUGE thanks to all the FFR folks who stopped by and said hello at the show and especially a huge thanks for the very kind words on the 818. You guys have inspired the design team and FFR guys. We are very pleased with the reception of the concept and car and I promise only that we will redouble our efforts to make sure we are deserving of your support!