4 Demographics (not exhaustive of course):
1. GTR Owners
2. People who can't afford a GTR
3. People who can afford a GTR, know it is "better" than other cars, but want the image associate with driving something else
4. People who can afford a GTR, but truly want something more involving
Each of these demographics seem generally opposed to the others - makes for heated debates - that are generally not about the car LOL...