More than likely a ****ty in house rebrand panel.
I like how some people believe all 32" TVs were created equal, but two 32"'s I have, have about a $600 price difference.
That's like saying all AWD is equal. Go drive an "AWD" BMW <insert 3.5 series here> XI and then go drive an STi. Both AWD, completely different theory/system/intent.