I have M1 in my 2013. It's fine. No difference vs the factory oil.
M1 is not the cause of others oil consumption issues.
You will not be able to tell a difference between any 0W20s on the market.
I've had 13 vehicles, driven well over a million miles between them, always used the cheapest recommended oil grade, paid no attention to the brand, and I've never had an oil related issue, nor been able to tell a difference between brands. I also worked at Jiffy Lube in high school and college and have changed oil on thousands of vehicles.
If you can hear a difference, there is something seriously wrong with the oil and the engine won't last long with it in it.