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Old 12-05-2012, 01:13 PM   #20
Len
Scooby Specialist
 
Member#: 39937
Join Date: Jul 2003
Location: SF Bay Area
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Quote:
Originally Posted by E. Nick View Post
"The '4' a sign of greater exclusivity and presence."
Yeah, I wonder who doesn't get a cringe when reading a marketing BS like that. Who is it really for? What idiot would read that press release and go "oh yeah, now that the number is one larger, it IS more exclusive! I want one now!".

What they really meant was of course 1. name it '4xx', 2. increase the starting price to $45K, 3. exclusivity!
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