Originally Posted by heavyD
$35k EVO's aren't enough to bring people into the dealerships. They need an affordable sporty car to resonate with younger buyers like what the WRX did for Subaru in 2002.
35K is the new 20K. Look at fully loaded regular family sedans...a fully loaded Accord Sedan with the factory body kit is $36,391. An Evo is cheap by relative standards and it already resonates with younger buyers. Besides, younger buyers don't want a cheap sports car, they want Audi A4s and BMW 3 series. So what will bring people in to mitsu dealership? A $28,000 good looking sedan with leather and nice appointments will bring people in to the dealers.
Look at what Kia is doing with the Optima. It looks expensive for what is, has nice features and it got people over the name Kia (and again starts at 21, but loaded 35). People want cheap luxury and that's what Mitsu needs to do. The Outlander Sport is selling well because it looks good, has a ton of features and is inexpensive. What else does mitsu have that fits that bill? Nothing.