Gatdam, I had to remove the radio bezel, then the radio, then the HVAC controls, then tilt it up out of the way, get my tiny asian hands in there and give a reach around to the lighter body and turn it counter clockwise.
Then I found this:
Fusible link had melted.
So I made my own...verrrryyy carefully...
LOL, yup, that's a ****in' solder bridge alright!