View Single Post
Old 02-13-2013, 07:35 PM   #61
growling_boxer
Scooby Specialist
 
Member#: 165744
Join Date: Dec 2007
Chapter/Region: Tri-State
Location: Eastern PA
Vehicle:
2000 LGT
2007 STi

Default

Quote:
Originally Posted by ShadowIMg View Post
They definitely had some coverage.
yeah, I did see some articles, but never saw a cover (and the cover is what makes people pick up a magazine in a sales room). I actually meant to say "on the cover" in my post, but still, the coverage was very lopsided. Drive Performance showed the Rally America cars many times. I certainly haven't seen all the covers, but I thought I did see a recent one with GRC on the front. so, it seems to me that they are pushing the others, and were mostly ignoring SRRT coverage.

but I agree that Drive and Performance don't have a large audience, and more specifically, are rarely seen by potential new customers. I used it as a gauge because I would expect that the teams themselves aren't paying for spots there, where they might be in other outside publications. so, they had a team they could have used for promotion, and they seemed to ignore it for the dirt programs. I just think they underutilized their own potential marketing of this team, and gave up on them because there were no measurable sales leads from their lack of marketing.
* Registered users of the site do not see these ads.
growling_boxer is offline   Reply With Quote