Originally Posted by chanomatik
I love this line because this is how I've always felt. No one would shed a tear as long as the cars remained under Toyota in some iteration. Much stranger and more confusing things have happened in the automotive world.
But then there are the Scion dealerships. Are any of them singular Scion dealerships? Most I've seen have been shared.
The ones I have seen are shared. The one closest is shared with Toyota directly... some others may be shared with other import brands like Mitsubishi, Hyundai and/or Kia, or others.
I can't imagine that Scions make enough margin to afford the overhead of a dedicated dealership network, without cost-sharing with others.
I have often wondered what justifies the extra overhead expense of maintaining the branding of Scion, even moreso that brands like Acura, or even now-dead Mercury. Pontiac had more cause to remain on the market that Scion seems to, but that was GM and Gub'ment bad crisis management.
I don't think Toyota would really LIKE the process of re-absorbing Scion... as sort of a tacit admission of that venture's failure, by it's retraction. I wonder how far they'll push a needless position to save face on that. Japanese culture doesn't seem ultra-understanding of the appearance of failure. They certainly don't seem to have trouble cutting car nameplates loose, and not revisiting them, if they fail to sell, rather than re-tooling them, and trying again.
Frankly I don't think the US buying public would care very much, after the automotive industry news headlines would move on to other issues. The press and marketing efforts seem far too focused on the next big thing to get people interested in. Old news doesn't sell.