Ok, thats not too bad. From your description, i envisioned a full vinyl-wrap, matte red car or some s%$^... I'm not keen on red, but not horrible. Looked better under Josh's care.
and yes, i love me some ATE brake fluid. Pretty much have to keep Typ200 in stock. (just don't care for bleeding with the blue stuff. prefer clear.) For the price, its a great step up over generally avail auto-store stuff, but doesn't have quite the cost increase of the high-end brands, that cost 2x as much or more and offer no real increase in numbers.