Originally Posted by delongedoug
$25k is asking quite a bit of Volvo.
I wish the C30 was a better package. It could've been in my driveway.
$25K isn't so much money for a compact car any more. Ever priced the new Focus?
But I kind of see your point. Volvo's in a funny place, being a European non-luxury brand. VW is sort of in the similar situation, but even with their economy of scale it's clear they think the only way to compete in the US is to move downmarket by producing lower quality, bigger cars locally. Volvo seemed to be trying to move upmarket instead, which wasn't really working out. Saab died trying that, as we all know.
I don't know what they can do to be competitive in the long run. Apparently people either buy a sensible mainstream car, or pay twice as much for a full on luxury car. And with the increasing level of quality and technology for mainstream cars, the in-between place for premium priced brand without the badge appeal will only get smaller. When the new Fusion can be equipped with just about every fancy option you can find in a luxury car, what's the point of getting a Volvo that costs more, still FWD based with similar driving experience, and lacks a real luxury badge appeal?