We have to compare sticker to sticker... Not what kind of deal you can get. I did not pay sticker for my R. Not even close. But for comparisons sake, I have the 4 door with sunroof and navi, which is 36515. Naturally I paid less than that. But if I want to compare apples to apples, an STI limited (sedan) is north of 38684.
You will probably pay less for the STI when you are done negociating. But the R has more features and costs less.