Good racecar drivers start at a really early age, usually with competitive go carts. This class of guys are fun to watch to the non trained eye/commoner because they wreck often and they are all over the place. Therefore you're average joe who doesn't know jack about rally enjoys it. These guys are all too old to compete in BMX and Skateboarding so they are new to the rally scene. Hopefully we will see some improvement over the next few years.
Rally has been in trouble since group b ended in 1986. The problem with traditional rally racing is that it is hard to cover, there aren't many arena style seating options like nascar. If you are a live spectator you may just watch one tight corner in a bend and thats it. (because the stages are large)
At least someone is trying, Rally racing has always been sort of niche market and not as popular as indy, nascar, or formula 1. I'm glad someone is trying to make it more spectator friendly. Even if it is just a watered down version. Let's face it, Rally is super popular overseas but it has never had a following that compares to other nations. At least they are trying.