I ran generals on a truck for some time, fantastic tire. I liked it a little better than the bfg's I ran before but still liked those. I never used conti, but ran Michelins on my dually. They were good for hwy, but nothing like the generals for all-terrain use. I'd maybe agree with you on some tires, but not across the board. When I get an XV, I'm going directly to generals with new wheels.