Originally Posted by G2Spfld
A dealer had to make money reselling a car they offer $18k on and yet compete with the same year car that had no sale miles or titling that is only a few grand more. It is same for any car. Just you heard that cause you had the impreza. If they invest $18k the ROI isn't high enough to justify the investment unless its a retail trade. They knew you wouldn't pay retail, as you shouldn't, so they wouldn't have the markup. They didn't want the investment sitting costing interest. Its simple business. Just like showing a customer the "invoice price", as still that's a markup above what they have in the car. If I could sell my systems at the "invoice price" all day long I'd have a second home in aspen. I just wouldn't have a N/A cvt Subaru at that elevation. Lol.
You make it sound like the dealers wanted to make money selling a car to him, and purposely talked down the value of his Impreza and talked up the "invoice" is amazing and non-negotiable price.
He makes it sound like they lost money selling him a new car.