Maybe they are talking about the new RS or TS wutever. The non turbo Impy.
But I had a similar experience too.... I was chatting with some salesguys at my local dealership (btw are top notch ppl) and they asked me how much should the new WRX be. I said no more than CDN38k. and they looked shocked and said "SOLD!". So judging by their expression, I think the car would be less than CDN 38k ....hmm.... I hope it would retain those nice racing seats!