View Single Post
Old 10-02-2000, 03:38 AM   #4
deadbolt
Scooby Specialist
 
Member#: 990
Join Date: Feb 2000
Location: Byoootiful WNC
Vehicle:
96 Brighton and...
many

Post

There are 2 reasons they have marketed the Outbacks & mostly wagons:
1) Subaru is a niche marketer by their own admission. They actually created a niche with the Outback.

2) The Outback/Paul Hogan saved the company, there were plans for Subaru of America to shut down in 95, the Outback was launched as a last ditch effort to get the company rolling again.

I don't think they need to do any less Outback ads, I just think they need to advertise more and throw in some of the other models they have.
* Registered users of the site do not see these ads.
deadbolt is offline