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Old 10-02-2000, 02:16 PM   #25
Jude DeMeis
Scooby Newbie
 
Member#: 491
Join Date: Nov 1999
Chapter/Region: NESIC
Location: Boston, Ma, USA
Vehicle:
1995 Legacy race car
Pan Am Blue

Post

Faraz,

I personally don't expect a big marketing effort for the US WRX. Like the RS, Subaru can probably just rely on word of mouth, cult status, and Road & Track to sell the small number of WRX they import. I suspect any marketing that will be done will not be to sell WRXs, it will be done to enhance Subaru's image with the flashy car. The fact that the RS is even available with an automatic is testament to the clueless nature of the marketing here.
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