All incidents are different, having talked to Pete Mastro on the phone. Even after he knew that I was not buying from them he talked to me and answered all my ?'s about the STi and this was during the time they probably were fed up with people asking about them. So he won me over for his customer service.
Probably a salesman behind it. Call SOA let them know, get on SOA website and look at the inventory of dealers around you. I found mine for MSRP during the first allocation less than 150 miles away. They had 3 on the lot not sold then. You will find one, just search and call the dealers.