OK, time for a reality check - as far as John and Jane Q. Public are concerned the Impreza is just another small economy car in the same league as a Neon, Focus, Escort, Cavalier, or Sunfire - no more no less. I really doubt anyone will even notice your car unless you come in in a screaming powerslide and crash into the PT Cruiser. Remember, a car is an appliance like a microwave, a dishwasher or a stove and most people could care less what it is as long as it gets them from point "A" to point "B" with as little fuss as possible. Not how I think, but it's reality.