Right. I was thinking of an e-mail address for an individual, as opposed to the general response form that goes to a CSR that (from responses posted here) generally knows less about Subaru products and corporate direction than my grandmother. And she's dead.
From past interactions with large companies, I've found that a letter or e-mail that goes right to an individual is much more effective than one that goes to a general mailbox. If you e-mail a VP, you often actually get a response from that person, as surprising as that may seem. E-mail is a very effective means of communication, in that very senior people often do check their own e-mail box without the usual filter of a secretary or customer service department.