Originally posted by MrDisibility
Last point......If I said, "You can have a free set of ROTA wheels, or a free set of SSR wheels" which would you choose? Cost not being a factor, the BETTER wheels, right? So, they are better, hence worth more money. I would rather pay more for the SSRs and get a better wheel, and you guys would rather skimp and get Rotas. Let me guess, you buy a cheaper back-busting matress and the cheaper less efficient dishwasher, too.
Just because they cost more doesn't make them better. When you buy a wheel (and anything really) you pay for more than just the manufacturing cost. You pay for marketing, overhead (all the people needed to manage the company), design, etc. Also, many wheels are not manufactured in large quantities which puts a premium on the cost the consumer pays (supply v. demand). Some wheels are of a different construction (forged, semi-solid forged, etc.), but many high-dollar aftermarket wheels aren't. They're cast, just like Rotas.