No, it is not. It keeps the sport from growing beyond were it is now. I love the sport and I like to see MS win, especially in person, becuase he really is that good. But I think a causal watcher would be completely turned off by it. I have several friends that ask "Who one the race this week? Schumacher? HA, I knew it". As a purist of the sport, I personally don't mind it so much but overall I think it is bad.